Victoria’s Secret Flying Solo – WWD

Victoria’s Secret is officially going solo. 

On Friday, after many months of deliberating, guardian firm L Brands’ board authorised the spin-off of the lingerie model, which incorporates the Victoria’s Secret Lingerie, Victoria’s Secret Beauty and Pink divisions. 

The transfer places Victoria’s Secret on the New York Inventory Alternate as a stand-alone agency, below the inventory ticker “VSCO.” As well as, L Brands Inc. will quickly grow to be Bathtub & Physique Works Inc., with the inventory ticker going from “LB” to “BBWI.” 

The modifications are anticipated to take impact Aug. 2. L Manufacturers’ frequent inventory will start buying and selling below the brand new inventory ticker the next day. 

L Manufacturers plans to distribute 100% of the shares of Victoria’s Secret to eligible shareholders of L Manufacturers’ frequent inventory after market shut on Aug. 2, with L Manufacturers stockholders receiving one share of Victoria’s Secret frequent inventory for each three shares of L Manufacturers frequent inventory held on the shut of enterprise on the file date of July 22. 

Goldman Sachs and J.P. Morgan are serving as monetary advisers for the deal. 

Victoria’s Secret has been laborious at work during the last 18 months to revive the innerwear model, which has been shedding revenues and market share for not less than three years previous to the pandemic.

After the deal to promote a majority stake of Victoria’s Secret to private equity firm Sycamore Partners fell through amid the pandemic, L Manufacturers mentioned it could separate the lingerie model from the extra profitable Bathtub & Physique Works model. 

“We imagine Victoria’s Secret and Bathtub & Physique Works will obtain new ranges of success and unlock vital worth for all stakeholders by pursuing development methods finest suited to every firm’s buyer base and strategic goals,” Andrew Meslow, chief govt officer of L Manufacturers, mentioned final month. 

Shares of L Manufacturers, which closed up 2.97 % to $73.50 apiece, are up greater than 361 %, year-over-year.

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