Tracy Reese, Naturalizer to Launch Sustainable Footwear Capsule Line – WWD

Tracy Reese and Naturalizer are teaming up for a sustainable collaboration.

The designer — who has most just lately been specializing in her slow-fashion enterprise mannequin Hope for Flowers — was impressed by shade, her personal private wardrobe and her signature floral prints and painted by hand stripes for the gathering. Every fashion was designed by Reese in her Detroit-based studio.

The Hope For Flowers x Naturalizer line, which is about to launch in March, will probably be made up of 9 types together with flats, espadrilles and kitten heels, that includes scarlet purple, sapphire blue and fuchsia colorways. It can additionally characteristic insole boards comprised of recycled molded plastic, recycled linings and choose material uppers comprised of sustainable yarns.

“I launched Hope For Flowers as a result of I needed to have a social enterprise in addition to a clothes model. Key to my imaginative and prescient is collaborating with like-minded manufacturers to proceed to drive change. Naturalizer is by itself path towards elevated sustainable choices, all of the items match. That is an atmosphere I wish to be a part of,” Reese stated in assertion.

By way of Hope For Flowers, Reese’s mission is to empower girls by providing product that embraces accountable practices.

With this capsule assortment, proceeds will profit Nest — a non-profit advancing the artisan and maker economic system. Extra particularly, funds will go towards Nest’s Makers United program, which gives free assets and market entry alternatives to micro-maker companies throughout the nation with a deal with growing range inside native inventive economies.

Naturalizer additionally has used its platform to supply not solely design inclusivity in latest seasons, however to highlight tales of various, pushed and provoking feminine leaders by way of its “At present We Will” marketing campaign.

Reese was featured within the marketing campaign in April, alongside activist Rebecca Lee Funk, physique positivity champion CeCe Olisa and intersectional feminist Candace Reels.

“With various views, creativity, and expertise, we imagine that we are able to create a extra sustainable future collectively,” stated Naturalizer vp of worldwide design Angelique Joseph. “We’re honored to be collaborating with Tracy to be taught from her and additional advance Naturalizer’s sustainability initiative.”

As well as, Naturalizer has elevated its dedication to a extra sustainable future as a part of mother or father firm Caleres Inc.’s latest environmental, social and governance (ESG) report. The model makes use of responsibly-sourced leather-based from the Leather-based Working Group, eco-conscious packaging, with all shoe bins utilizing 80 p.c recycled paper and soy-based ink, as an example.

The limited-edition capsule assortment will probably be out there on Naturalizer.com in addition to at choose retailers.





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