I am going to put it like this: Even my 72-year-old father (who is aware of nothing about magnificence apart from the occasional face masks I make him strive) has heard of Glossier. The model is simply that well-known. If pressed, he may even checklist off a couple of of the largest prime sellers like Boy Forehead (which he adorably calls “Boy Stuff”), Cloud Paint, and Balm Dotcom. After all, he does have a beauty-obsessed spouse and daughter, however after I requested him when and the place he first heard of the model, his reply was a perturbed, “Do you suppose I reside underneath a rock?” (I believe his dependancy to scrolling by his Google feed, however what do I do know?) Anyway, I digress.
Final 12 months, The Lower reported Glossier’s value at a cashmere-cozy 1.2 billion, and whereas the model may be identified for its syrupy shimmer and pink packaging aesthetic, it is principally untouchable the place product demand is worried. Everybody is aware of Glossier, and everybody needs it. However in fact, we’ve some ideas as magnificence editors.
Regardless of its ironclad following, some merchandise are superior to others (simply being sincere!), and as individuals who—fairly actually—obtain and check out lots of of merchandise each month, we’re fairly good judges of formulaic character. Forward, we’re sharing the 11 finest Glossier merchandise we’re actually obsessive about and have rebought after ravaging our preliminary free ones. Preserve scrolling! Your magnificence editor-approved Glossier procuring information awaits.