Satisfaction Parades Are Anticipated to Be Even Extra Colourful This 12 months – WWD

There’s nothing monotone about Pride parades.

Pride parades are the proper illustration of at the moment’s magnificence trade as a complete: colourful, inclusive and all-encompassing,” mentioned Michael Nolte, inventive director at BeautyStreams, a business-to-business market insights and pattern platform specialised within the cosmetics sector.

“From the emergence of the ever open-minded Gen Z to the huge shift in client attitudes of late, we’re witnessing a number of seems throughout Satisfaction parades the place shade — which is certainly the main focus — is way over a way of outfit coordination, however fairly, an outlet for an expression of individualism,” he continued.

Resulting from coronavirus lockdowns, Nolte has famous an expanded use of shade into hair and nails, together with seems trending on social media, similar to face stickers, coloured bubble braids and inventive eye designs.

“This yr’s parades will undoubtedly be probably the most extravagant but by way of magnificence seems, if solely to make up for the restrictions of the previous yr and rejoice the advances being made throughout the LGBTQ+ neighborhood,” he mentioned.

For extra, see:

How Fashion and Beauty Brands Are Giving Back for Pride Month 2021

Rihanna Celebrates Pride With New Lingerie

Inside Tiffany & Co.’s Pride Month Campaign


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