Parfums d’Orsay Delves Deep Into Heritage – WWD

PARIS — Heritage can function each a treasure trove and a springboard for a fragrance model similar to Parfums d’Orsay.

The French home with roots courting again nearly 200 years perpetually mines olfactory, aesthetic and story-telling inspiration from its founder, the colourful dandy and gifted portraitist Rely Alfred d’Orsay. These then are parlayed into the current day.

In 1821, d’Orsay met Marguerite Gardiner, Countess of Blessington, who was married and 12 years his elder. Their sentimental emotions blossomed, and the 2 had an affair.

“It was for her, in 1830, that he conceived a fragrance that represented their love and relationship,” defined Chloé Prigent, D’Orsay’s director of branding and communication, discussing the fragrance that was gender-neutral so as to hold their liaison secret.

“It’s a real story, which is what’s wonderful,” she continued, describing the perfume as having been “born in a heartbeat.”

D’Orsay’s first scent has been reworked and will likely be relaunched in June.

After being acquired by Aera Nova in 2015, D’Orsay executives hit the pause button on the model and delved into its archives, refocusing the storyline “round fragrances [reflecting] states of affection,”  defined Amélie Huynh, D’Orsay’s chief government officer.

“The historical past of Alfred d’Orsay is extraordinarily wealthy,” she continued, referring, for instance, to his fragrance flacons having been made in collaboration with Lalique and Baccarat.

An archival D’Orsay Lalique fragrance bottle. 
Courtesy of Vicoire Le Tarnec/Parfums d’Orsay

(The New Yorker finds d’Orsay such an enchanting fellow that an iteration of his monocled self-portrait graces the journal’s cowl every February.)

Though no formulation for previous D’Orsay scents stay, descriptions of notes they contained do. Jean Cocteau created D’Orsay’s advert campaigns within the ’20s, whereas different artists concerned included Marie Laurencin and Saul Steinberg. What’s within the archives, as effectively, helped vogue the design of the model’s present bottles and retailer design in Paris and Tokyo.

It’s key to take the model’s heritage and property and transcribe them in a recent means, based on Huynh.

Love tales proceed inspiring D’Orsay’s perfumes, which stay fully made in France — such because the fragrances’ uncooked substances culled in Grasse.

A self-portrait by Alfred d'Orsay

A self-portrait by Alfred d’Orsay. 
Courtesy of Parfums d’Orsay

“It’s [true] for physique fragrances with declarations of affection or residence fragrances, with romantic proposals,” stated Prigent, referring to names of D’Orsay’s 10 physique perfumes, similar to Vouloir être ailleurs. C.G. (or Desirous to be elsewhere. C.G.) and Quelque selected dans l’air. S.C. (or One thing within the air. S.C.). The initials following every moniker nods to secret, unnamed individuals. The brand new scent popping out in June is dubbed À coeur perdu. L.B. (or With all my coronary heart. L.B.).

D’Orsay has transportable diffusers, dubbed “Fetishes,” containing beads to be scented with the home’s physique perfumes or concentrated residence scents.

The model’s residence fragrances, just like the scented candles in artisanally crafted glass containers, are devised as “stolen moments,” coming with monikers similar to 06:20 Où tu sais (or You recognize the place) and 15:00 Entre tes mains (or In your palms). “Totems” are catalytic perfume diffusers.

“The magic is that we didn’t invent something,” stated Prigent. “We simply had to return to our archives and see who made this model.”

For extra, see:

Maya Njie and Her Art of Fragrance

Malin + Goetz on Creating a Cult Classic Fragrance

The Fragrance Foundation Reveals 2021 Awards Finalists





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