Megan Thee Stallion to Seem in New Coach, Bape Marketing campaign – WWD

Coach has teamed up for a second time with Bape, the Japanese streetwear model, on an attire and equipment collaboration, and so they lined up some high-profile expertise to look within the marketing campaign: Megan Thee Stallion, Cordae and Kōki.

The gathering launches as we speak and contains ready-to-wear, leather-based items, footwear and equipment mixing the craftsmanship of Coach with the streetwear aesthetic of Bape. A limited-edition sample that merges Coach’s signature with Bape’s Ape head brand is printed onto baggage, hoodies and T-shirts.

Along with photos photographed by Sandy Kim, the marketing campaign options conversations with the movie star faces about collaborations and the way they expressed their private perspective via the photographs of the gathering.

The gathering might be provided on the market starting July 24 on-line and in choose shops.

Bape, or A Bathing Ape, was based in Tokyo in 1993, and has change into one of many main names in streetwear in Japan and throughout the globe. Coach was based in New York in 1941 and is a division of Tapestry Inc. The advertising and marketing marketing campaign for the preliminary launch of the collaboration featured Quincy Brown and Kōki.

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