Kanye West Hires Balenciaga Style Designer Demna Gvasalia for Occasion – WWD

Kanye West has enlisted buddy and Balenciaga creative director Demna Gvasalia to behave as inventive director of a forthcoming launch occasion for his new album, “Donda.”

Gvasalia will oversee visuals and different inventive components for the occasion, scheduled for Thursday on the Mercedes-Benz Stadium in Atlanta — the identical venue the place West hosted an album listening social gathering on July 22 and is rumored to have been residing in ever since. It’s unknown if Gvasalia can also be current within the stadium.

The album, first revealed for launch on July 23 and now slated for Aug. 6, is called after the rapper and inventive’s late mom Donda West, who died from problems following cosmetic surgery procedures in 2007. Donda can also be the identify of West’s long-running inventive studio entity, which previously has employed designers like Virgil Abloh and Heron Preston.

West lately traveled to Paris to assist Gvasalia from the entrance row of his first high fashion present for Balenciaga, which marked a long-awaited revival of the style home’s couture assortment. The 2 are longtime buddies, with Gvasalia noticed within the crowd at West’s 2016 Madison Sq. Backyard listening social gathering for the “Lifetime of Pablo” album, which additionally served as a trend present for Yeezy’s third season.

All through the lead-up to the discharge of “Donda,” West has been noticed in varied iterations of the down coat he has designed in collaboration with the Hole.

Tickets for the occasion, which go on sale at 10 a.m. on Monday, might be priced from $30 to $75. Final week’s sold-out listening occasion drew an estimated 40,000-plus followers. It was additionally accessible for viewing by means of an Apple Music livestream.

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