Former Balmain Chief Merchandising Officer Joins New Guards Group – WWD

New Guards Group has a brand new chief merchandising officer, Olivier Germain.

The chief is charged with growing all of the merchandising and product improvement methods for the style manufacturers underneath the New Guards Group umbrella, which embrace Marcelo Burlon County of Milan, Palm Angels, Unravel Undertaking, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush, in addition to the license of Off-White.

Germain joined the Milan-based firm from Balmain, the place he lined the identical function for 3 years in Paris. Beforehand, he was chief product officer of Alexander McQueen in London and worldwide director of merchandising at Tom Ford.

”From Day One at New Guards Group we now have absolutely believed in our capability to identify distinctive skills globally, to create a workforce that’s united, inventive and unafraid to suppose large and act quick,” mentioned New Guards Group Holding chief executive officer Andrea Grilli. “Having Olivier be part of our workforce as chief merchandising officer is one other vital step within the development and evolution of our model platform and I’m assured that together with his imaginative and prescient and experience we can take our manufacturers to the following stage.”

Germain’s appointment follows the strategic hiring of Cristiano Fagnani, who in June 2020 joined New Guards Group as chief advertising officer after 20 years at Nike.

New Guards Group, which was established in 2015 by cofounders Claudio Antonioli, Davide De Giglio and Marcelo Burlon, was acquired in August 2019 by Farfetch for $675 million. As reported, Farfetch is alleged to be in talks to purchase or accomplice with Cassandra Gray’s luxurious magnificence agency Violet Grey with the intention to enter the class.

See additionally: 

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Balmain Names Global Merchandising Director

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