I love how you have been involved with multiple brands and organizations to join forces and raise money for Armenia Fund. Can you tell us a little bit about what you’ve been working on?
I never hesitate to get involved in helping Armenia, even though it can be frustrating being so far away. Watching my homeland deal with economic collapse and COVID-19, I knew I had to do more during this pandemic. Armenia has survived a genocide and is currently dealing with Artsakh, a region of ethnic-majority Armenians, potentially being stripped of its sovereignty. With this cataclysmic collection of events happening right now in Armenia, it is so important to get the word out to mainstream news sources. Most people are not familiar with what is going on, as the conflicts and history of Armenia and its people are vast and complicated. So when my dear friend Olivia Jamgotchian reached out and asked if I would become a founding board member and advisor for Armenia Support Fund, I, of course, did not hesitate to get involved. ASF was founded on the premise of helping Armenians stimulate the Armenian economy with grants to bolster small businesses in Armenia. We believe in