Ben Sherman Releases Staff GB Olympic Capsule – WWD

LONDON — As an official supporter of the British Olympic group, Ben Sherman revealed Wednesday its Staff GB retail capsule assortment forward of the Tokyo 2020 Olympic Video games, which have been delayed to this summer season as a result of pandemic.

The retail capsule options polo shirts and T-shirts made with natural cotton, striped shirts, a bomber jacket and Harrington jacket for each genders, and a collection of kids’s put on.

The model additionally unveiled a marketing campaign shot by John Rankin Waddell starring Staff GB athletes together with sprinter Asha Philip, observe and discipline athlete Morgan Lake, taekwondo athlete Lutalo Muhammad, boxer Galal Yafai, diver Jack Laugher and rugby participant Philip Burgess.

Mark Williams, artistic director of Ben Sherman, mentioned the capsule’s design parts concentrate on bringing out the model’s British heritage and “maintain true to the spirit of the Olympics and Nice Britain.”

Tim Ellerton, industrial director at British Olympic Affiliation, mentioned he’s assured that this capsule will “construct the anticipation for the reveal of the opening and shutting ceremony put on over the subsequent couple of months.”

Proceeds from the gross sales of the retail assortment are going to Staff GB and the British Olympic Affiliation.


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