Luxurious collaborations had reached a mind-bending zenith.
Now Demna Gvasalia has continued what’s dubbed The Hacking Venture with Balenciaga’s coed spring 2022 collection. Unveiled on-line on Sunday with artist Eliza Douglas modeling each look, the lineup included a variety of “conceptual interpretations of Gucci’s recognizable signatures as Balenciaga merchandise.”
Gvasalia zeroed in primarily on the Florentine home’s iconic GG monogram canvas — which dates again to the ’60s — and remodeled it with double-B logos. These seem on a variety of luggage which can be in any other case close to ringers for Gucci ones. With arch humor and a wink to René Magritte, Gvasalia spray-painted “That is Not a Gucci Bag” on the biggest tote. There are additionally small leather-based items, caps, BB-buckled belts and scarves.
The capsule assortment is to reach in shops beginning in November, with the hand-tagged ones bought as limited-edition objects.
“My strategy was very minimal. I didn’t change a lot,” Gvasalia stated in an interview, confessing what a thrill it was to “vandalize a bit” the BB tote with black paint. “I had the pleasure of doing that on the prototype.”
The purposeful and corporate-approved appropriations — each Gucci and Balenciaga are owned by French luxurious group Kering — match neatly right into a Balenciaga assortment whose overriding theme was altered realities, usually by the hands of technological or different sleights of hand.
“We see our world by means of a filter — perfected, polished, conformed, Photoshopped,” in keeping with the press notes. “We not decipher between unedited and altered, real and counterfeit, tangible and conceptual, reality and fiction, pretend and deepfake.”
Branding specialists and luxurious analysts gave a big thumbs-up to Gucci’s “incursions” into the Balenciaga model, and little doubt Balenciaga’s into Gucci will shock and delight followers of each manufacturers.