Alexandre Arnault Asks His Followers What LVMH Ought to Do With Tiffany – WWD

FOCUS GROUP: Does Tiffany, now owned by LVMH Moët Hennessy Louis Vuitton, plan to do collaborations?

“Oh, we’ll,” Alexandre Arnault, executive vice president, product and communications on the American jeweler, mentioned on his private Instagram account, which boasts 117,000 followers.

On Thursday, Arnault posted a yellow Tiffany ring field (extra on that later) with an invite on the platform’s Tales characteristic to reply this query: “What would you wish to see us do at Tiffany?”

There have been 18 takers for this impromptu focus group, suggesting all the things from canine leashes – “We now have them!” he answered together with a pic of an lovely pooch – to enamel grills and customized rapper chains.

Collaborations had been a key tactic Arnault employed at his previous job as chief executive of Rimowa, unfurling tie-ups with Supreme, Dior, Off-White and Anti Social Social Cub.

On Instagram, individuals steered initiatives with artist Daniel Arshem, streetwear model Aimé Leon Dore, Nike and Château d’Yquem, the elite dessert wine owned by LVMH.

“Candy nectar,” Arnault mused in his reply. After all somebody steered a Tiffany collaboration with Rimowa, to which Arnault retorted wryly: “I know a guy.”

Supreme and Rimowa’s collaboration. 

The playful train yielded some fascinating model lore, together with that Andy Warhol painted Christmas playing cards for Tiffany within the Nineteen Sixties, and that the jeweler has already been name-checked in a rap track, “Omertà” by Drake.

When somebody steered reviving Tiffany lamps, Arnault famous that was “the one piece of furnishings Steve Jobs thought was adequate to have in his home” and posted an image of Apple’s founder seated cross-legged on the ground subsequent to a light-weight fixture.

In any occasion, Arnault doesn’t appear against having Blackpink’s Rosé as a brand ambassador, or introducing non-fungible token.

Pressed to clarify the yellow ring field that cued the dialogue, Arnault responded “Tiffany yellow!” – feeding what was clearly an April Idiot’s Day stunt.

See additionally:

LVMH Supercharges Management at Tiffany

LVMH Seen Driving Tiffany More Upscale

Tiffany Taps Architect Peter Marino for Flagship: Sources


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