Gen Z may be essentially the most beauty-savvy shoppers within the recreation, and make-up developments present they’re additionally essentially the most adventurous.
Whereas shoppers as soon as sought Instagram-perfect pouts, expressionism is now the secret. As epitomized by “Euphoria,” the 2019 HBO present which gained an Emmy for make-up, younger shoppers go for face artwork and creativity over contouring, beginning with neon eyeshadows and liners, rhinestones, pearls, glitter teardrops, and past.
“It matches the power of Gen Z: their unapologetic nature, and going in opposition to the grain… There’s this very individualist form of sensibility,” stated Doniella Davy, the make-up artist behind the seems to be on “Euphoria.”
Davy’s designs on “Euphoria” began a make-up motion. On TikTok, #EuphoriaMakeup has over 570 million views thus far. Content material creators have taken to social media platforms to copy or create their very own “Euphoria”-inspired make-up artwork. This has led to an uptick in developments, equivalent to neon eyeshadow and liner, chunky glitter, face paint and face appliqués, the latter a favourite of Davy’s.
The aesthetic has spawned many a motion amongst Gen Z. Madrona Redhawk, the 20-year-old make-up artist who has gained over 100,000 followers on Instagram for her