PARIS – Because the strains between wellness and sweetness proceed to blur, L’Oréal mentioned Wednesday it has partnered with Clue, an app that tracks individuals’s menstrual cycles, to be able to glean a greater understanding of the hyperlink between pores and skin well being and hormonal adjustments.
In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded Clue. Right now, the app has greater than 12 million customers in 190 nations. It’s billed as a frontrunner in femtech and the digital well being house.
“At L’Oréal, now we have a powerful perception that the innovation that we carry to boost individuals’s magnificence and wellbeing lies on the intersection of science and expertise to satisfy customers’ expectations and wishes,” Barbara Lavernos, deputy chief govt officer in command of analysis, innovation and expertise, mentioned in a press release. “By way of this partnership, we wish to pioneer scientific innovation. Our aim is to develop the most effective personalised skin-care routines for customers of all ages relating to pores and skin well being, magnificence and wellness aspirations, making an allowance for their menstrual cycles from puberty to menopause.”
“Adjustments in pores and skin is without doubt one of the most tracked