PARIS – Funding fund HLD has entered into unique talks with the founders of Jimmy Pretty and Skilled Capital to accumulate a majority stake within the French eyewear model.
Phrases of the deal weren’t disclosed, nevertheless it’s meant to assist Jimmy Pretty “take a step ahead in its improvement by way of a well-defined digital and retailer roll-out technique in France and overseas, with the ambition to scale up its European footprint and triple its dimension inside 5 years,” in accordance with a press release launched collectively by HLD, Jimmy Pretty and Skilled Capital.
Jimmy Pretty was based a decade in the past by Antonin Chartier and Sacha Bostoni to disrupt the eyewear business. The corporate provides each sun shades and corrective eyewear designed and assembled in France in a sustainable style. Jimmy Pretty eyewear has costs beginning at 99 euros, and it claims to be considerably cheaper than the market common because of the corporate’s vertically built-in provide chain and unique distribution in its personal shops.
It has 58 shops in France and the U.Ok., in addition to an e-commerce enterprise. Jimmy Pretty is claimed to have the most important Instagram group of any eyewear maker in France.