Becky G has co-created a cosmetics firm meant to have a good time Latine heritage.
The pop star has partnered with Madeby Collective on Treslúce Beauty, which is able to launch direct-to-consumer on June 25, with a BoxyCharm partnership to observe. The identify is a mixture of the Spanish phrases for the quantity three — “I reside by that quantity,” Becky G stated — and “lucir,” which interprets loosely to “to look good.”
Treslúce Beauty will debut within the eye class with an eye fixed shadow palette, eyeliners, make-up brushes and false eyelashes ranging in value from $8 to $35. The packaging, designed by Mexican artist Monica Loya, attracts inspiration from Talavera pottery, residence to Puebla, Mexico. The product formulation characteristic agave tequilana sourced from Jalisco, the place Becky G’s grandparents are based mostly.
These parts are supposed to distinguish Treslúce Magnificence from being “one other superstar make-up model,” Becky G instructed WWD through Zoom, to at least one that totally incorporates her cultural heritage.
“Though I’m solely 24, I really feel like a cat who’s on her seventh of 9 lives,” Becky G stated, including that she was launched to make-up by her mom, who had 4 kids