It was a becoming advertising technique for a model all the time on the transfer and that this season needed to reconnect with a extra bodily dimension after a yr of digital experimentations.
Essentially the most notable of its activations on this space is the Canvas project introduced last year and aimed toward enabling wholesale companions to construct their very own Sunnei collections via a customization service. Obtainable at a devoted VR-enhanced platform, Canvas gives choose retailers the possibility to personalize genderless carryover items together with ready-to-wear and equipment by intervening on design facets of every merchandise, altering the size of sleeves, materials, colours and stitches, amongst others.
This time the model translated the expertise IRL, welcoming consumers to the Palazzina Sunnei headquarters, which had been lately expanded to accommodate new communal areas, workplaces and a showroom that staged a multi-sensorial set up.
Right here, the white samples of the brand new Canvas assortment had been displayed subsequent to screens related to the platform, serving to consumers to raised envision the kinds and contact materials whereas