Range, illustration and accountability have been more and more prevalent issues in the beauty industry over the past 12 months, and new beauty model Eadem goals to proceed this dialog with its concentrate on efficient merchandise for folks of colour.
Founders Marie Kouadio Amouzame and Alice Lin Glover got here along with their shared mission of tackling tokenism within the beauty trade and creating secure and efficient merchandise that addressed skincare considerations skilled by folks of colour, particularly hyperpigmentation.
“When you may have extra melanin produced in your pores and skin, your pores and skin reacts in another way to actives and elements,” Kouadio Amouzame mentioned. “That’s not one thing being taken into consideration within the magnificence trade proper now.”
The model is launching on Thursday with its Milk Marvel Darkish Spot Serum, a three-in-one gel serum that’s blended with amber algae, niacinamide and vitamin C that’s mentioned to focus on extra pigmentation within the pores and skin whereas making a glowing complexion. The product is accessible on the model’s site for $68.
The founders acknowledged that their serum targets darkish spots and hyperpigmentation when utilized, as an alternative of lightening all the pores and skin. The product is non-bleaching