German sportswear large Adidas is launching a model marketing campaign in the present day referred to as “Unattainable Is Nothing” centered round 20 completely different movie clips that characteristic a number of sportspeople and celebrities the corporate already works with.
The lineup contains Beyoncé, soccer stars Mo Salah and Paul Pogba, ladies’s basketball all-star Nneka Ogwumike and on-line gamer Tyler “Ninja” Blevins, in addition to Siya Kolisi, the primary Black captain of the South African rugby group, and Tifanny Abreu, the primary trans girl to play in Brazil’s skilled volleyball tremendous league.
The biography-style movies, normally no more than a minute in size and accompanied by different visible supplies, will probably be launched at intervals all through the spring and summer time on all Adidas’ advertising and marketing channels and in shops. They may embody archival footage and residential movies provided by Adidas’ star gamers, in addition to loads of rousing, inspirational messaging in regards to the potential for sports activities to unite.
Unattainable Is Nothing “serves because the introduction for a long-term model angle,” the corporate mentioned in a press release. However as Brian Grevy, the corporate’s govt board member chargeable for international manufacturers, added, “that is greater