RIVIERA READY: Out to fulfill high-end shoppers of their summer time haunts, Dior is taking its Dioriviera seashore assortment — from espadrilles to Toile de Jouy hammocks, in addition to Christian Dior surfboards and even Vespas — past the Mediterranean to locations like Santa Monica, Sanya and Osaka.
“As inventive director of a model like Dior, I’m very fascinated by tackling the complexity of initiatives that now greater than ever must be constructed of a number of well-structured elements,” mentioned Maria Grazia Chiuri, describing the method behind such efforts.
“That’s the reason I’ve included themes within the collections which are near my coronary heart, that I wish to replace and develop on every season,” Chiuri mentioned. “Like Dioriviera.”
Dior started promoting a seashore assortment at a pop-up retailer in Mykonos in 2018, becoming a member of the ranks of luxurious manufacturers courting prospects in summer time vacation locations with in-season merchandise and handy short-term places.
This 12 months, the label’s Dioriviera assortment consists of items in Chiuri’s toile de jouy motifs, equipment galore and gadgets from Dior Maison. Merchandise embody stationery, cushions, placemats, parasols, tote baggage, espadrilles, DiorClub ponchos, Dway mules, sailor