LONDON — As shoppers rely the hours till April 12 when retailers and salons reopen after Britain’s third lockdown, Caroline Hirons and her workforce are serving to stylists, aestheticians and entrepreneurs muster the sources and confidence to rev up their companies.
Hirons, a skincare skilled, facialist and writer, is the founding father of Beauty Backed Belief, an trade group that has been elevating cash to assist unbiased companies and entrepreneurs straight impacted by the COVID-19 pandemic.
Its goal is to “change this mind-set and supply a way to assist everybody” inside the beauty trade, and it has raised greater than 600,000 kilos up to now. As a part of its new Again to Work Marketing campaign, the Belief is asking for donations of inventory, PPE, instruments and kits, and desires trade professionals in must contact Beautybacked.com.
Earlier this week, the Belief additionally organized a collection of bootcamp seminars for trade members who’re going again to work following a 12 months of intermittent closures. As a part of Britain’s lockdown 3.0, stores and salons in the U.K. have been closed since the week before Christmas and companies have been pressured to use for presidency loans, furlough staff — or shut down