FOCUS GROUP: Does Tiffany, now owned by LVMH Moët Hennessy Louis Vuitton, plan to do collaborations?
“Oh, we’ll,” Alexandre Arnault, executive vice president, product and communications on the American jeweler, mentioned on his private Instagram account, which boasts 117,000 followers.
On Thursday, Arnault posted a yellow Tiffany ring field (extra on that later) with an invite on the platform’s Tales characteristic to reply this query: “What would you wish to see us do at Tiffany?”
There have been 18 takers for this impromptu focus group, suggesting all the things from canine leashes – “We now have them!” he answered together with a pic of an lovely pooch – to enamel grills and customized rapper chains.
On Instagram, individuals steered initiatives with artist Daniel Arshem, streetwear model Aimé Leon Dore, Nike and Château d’Yquem, the elite dessert wine owned by LVMH.
“Candy nectar,” Arnault mused in his reply. After all somebody steered a Tiffany collaboration with Rimowa, to which Arnault retorted wryly: “I know a guy.”