Pepe Denims, a division of the Spanish group AWWG, at the moment will unveil part one in every of a two-year collaboration with the eldest son of Victoria and David Beckham, a photographer who counts 12.2 million Instagram followers, and who’s set to marry the American actress Nicola Peltz.
Beckham, who’s the photographer and inventive director behind the Wiser Future marketing campaign, has snapped himself sporting Pepe denim on the seaside.
The marketing campaign additionally includes a video made individually by the Los Angeles-based photographer and director Zhamak Fullad. The video performs with reflections created by frameless mirrors in varied environments.
In an interview by way of electronic mail, Marcella Wartenbergh, chief government officer of Pepe, and a former Calvin Klein and Calvin Klein Europe government, stated the marketing campaign was “simply the primary chapter of what we’re assured will probably be a fruitful and thrilling two-year partnership between Brooklyn and Pepe Denims London.”