MILAN — Isabel Marant is unveiling its first eyewear assortment in a licensing settlement with Safilo Group, which indicators an elevated consideration to an area buyer, in response to Angelo Trocchia, chief govt officer of the Italian producer.
“Luxurious will at all times be a phase prosperous shoppers will gravitate towards, however there are enterprise alternatives out there via licenses which have a distinct scale and which have an area significance and worth,” Trocchia defined.
Safilo’s objective, he continued, is “not simply to tick off a model,” and add licenses to its present pool. Zeroing in on “a transparent shopper goal or geographic want” is more and more key.
Working example, Isabel Marant’s assortment of sun shades and optical frames, which launches for spring 2021, embodies the model’s “Parisian aesthetic, with a recognizable and complex model and French creativity,” Trocchia noticed. Leveraging “a robust connection between Safilo’s design group and the style home allowed to translate the essence of the model into the glasses — which is the fantastic thing about the problem.”
The gathering, underneath a 10-year licensing settlement, contains a variety of timeless shapes crafted in skinny acetate and enhanced by distinctive particulars, such because the