Day: February 22, 2021

Allbirds Provides Glossier, E.l.f. Executives to Board – WWD

Allbirds has added two high-profile magnificence executives to its board.

Emily Weiss, founder and chief government officer of Glossier, and Mandy Fields, chief monetary officer of E.l.f. Magnificence, will broaden the dimensions of the board to eight members.

However Tim Brown, cofounder and co-CEO of the sustainable footwear and attire model, stated there aren’t any plans so as to add cosmetics to Allbirds’ product choices any time quickly. “We’re not going to go there,” he stated.

Fairly, the addition of the 2 ladies is considered as a means for Allbirds to proceed to reinforce its model loyalty and client relationships. “We’re all the time looking out for expertise,” Brown stated, and after attending to know Weiss and Fields, he stated, “you cross your fingers and hope they are saying ‘sure.’” Within the case of each executives, this marks their first time on a board outdoors their very own corporations.

With Weiss, who based Glossier, a magnificence model fashionable with Millennials, Brown stated it’s a profit for Allbirds “to have one other founder and CEO who understands that position and the problem we’ve confronted during the last 12 months.”

Weiss agreed, including: “Friends on the same path will be

14 Fashionable Sports activities Bras That Are Snug Too

When you had advised us 10 years in the past that the most well-liked bra model in a decade would not be some kind of underwire model, we most likely would not have believed it, however right here we’re. This week WWD reported {that a} examine carried out by the NPD Group on ladies’s lingerie spending habits confirmed that probably the most progress over the previous three years has been amongst sports activities bras (and shapewear). NPD Group discovered that sports activities bra gross sales elevated by 6% over the previous yr, and millennials, specifically, spent a 3rd of their bra budgets on this one model final yr.

Marshal Cohen, chief trade analyst on the NPD Group, attributed the rise in recognition of sports activities bras to athleisure and the need for consolation in vogue. Along with that, WWD factors out that folks’s “more and more busy lives” are at play, in addition to the “innerwear-as-outerwear development.” So if it looks like fashionable manufacturers like Lululemon and Marks & Spencer are providing extra sports activities bras than ever, you are not imagining it, and there is clearly a number of information behind it.

Scroll on for a number of the