Day: February 15, 2021

The Bar Method Launches Design Collaboration With Indie Brand Soulgani – WWD

The Bar Method is floating on cloud nine. 

The popular exercise class, which incorporates ballet-style bars in each session a favorite among celebs like Jennifer Aniston, Zooey Deschanel, Kirsten Dunst and Denise Richards is launching its first design collaboration with Tampa Bay, Fla.-based brand Soulgani. The four-piece collection includes exclusive cloud prints on activewear pieces, such as leggings and a sports bra. 

The Bar Method x Soulgani activewear collection includes exclusive cloud prints. 
Courtesy Photo Hustle Harder Inc.

“The cloud print, that’s really reflective of this time during quarantine,” Stephanie Schon, president of The Bar Method, told WWD. “It’s a time of reflection, of maybe less ‘me’ time. It fits so well with where our customers are.” 

She added that an apparel partnership with Soulgani seemed fitting, not just because of the prints, but because the indie-label donates a portion of its proceeds to charitable causes, such as feeding the homeless, building homes in Peru or supporting art therapy for children, through its “Do Good, Be Good” program. Soulgani will donate 10 percent of net proceeds from The Bar Method collection to Feeding America.

“We have been looking for partners that match well with our retail

11 Biggest Swimwear Trends of 2021

There is nothing quite like living in swimsuit season all year round. I recently relocated to Miami from New York, and I have to admit, I often find myself reflecting on why I didn’t make the move sooner. From discovering emerging swimwear designers to wear-testing the latest trends, I am undoubtedly bikini-obsessed. After being an editor in the swimwear industry for over six years, fully immersing myself in the world of swim, at times, it feels like I have truly seen it all. However, I am pleasantly proven wrong season after season as swim takes on new silhouettes (sometimes rather shocking ones),  innovative printing techniques, and rare fabrications.

In 2021, beloved swimwear trends are getting a much-needed makeover—think sophisticated animal prints and soft-to-touch comforting fabrics. There is something about swim that instantly elevates your mood, perhaps because they symbolize warm summer days or nostalgic vacation memories. Ahead, we’re revealing the top swimwear trends of 2021 that will get you so excited you might just have to start curating your new swimwear collection now. And if you’re like me, we can both agree that you can never have too many swimsuits. From modern cuts and colors to