The Bar Method is floating on cloud nine.
The popular exercise class, which incorporates ballet-style bars in each session — a favorite among celebs like Jennifer Aniston, Zooey Deschanel, Kirsten Dunst and Denise Richards — is launching its first design collaboration with Tampa Bay, Fla.-based brand Soulgani. The four-piece collection includes exclusive cloud prints on activewear pieces, such as leggings and a sports bra.
“The cloud print, that’s really reflective of this time during quarantine,” Stephanie Schon, president of The Bar Method, told WWD. “It’s a time of reflection, of maybe less ‘me’ time. It fits so well with where our customers are.”
She added that an apparel partnership with Soulgani seemed fitting, not just because of the prints, but because the indie-label donates a portion of its proceeds to charitable causes, such as feeding the homeless, building homes in Peru or supporting art therapy for children, through its “Do Good, Be Good” program. Soulgani will donate 10 percent of net proceeds from The Bar Method collection to Feeding America.
“We have been looking for partners that match well with our retail