Ser.O.Ya, a contemporary fashion label with a commitment to catalyzing social change through philanthropic partnerships, is today launching exclusively on FWRD. The emerging brand, founded by Ohad Seroya, offers predominantly gender-neutral garments in unisex, feminine and masculine designs, featured on the collection’s campaign face: model and activist Teddy Quinlivan.
Last March, Seroya and his husband Aviad Klin (who are also the cofounders and creative directors of the women’s label Retrofête and managers of the multilabel Mint Showroom) were quarantining in Miami when the idea of a new contemporary, gender-neutral label with a social conscience and feel-good mentality sprang to Seroya’s mind.
“Ser.O.Ya came to life while we were in lockdown in the spring, I saw the world changing and hurting around me. I wondered about ways I could help beyond the pandemic, as a designer, as a leader. This was my most authentic way to do it — creating clothing that has soul, that spreads good energy and supports many causes that are important to me and my team. We’re not just here to change the world — we want to empower people to smile, to wear themselves and let their confidence shine through,