Day: February 1, 2021

Ser.O.Ya Launches Gender Neutral Fashions Committed to Catalyzing Social Change – WWD

Ser.O.Ya, a contemporary fashion label with a commitment to catalyzing social change through philanthropic partnerships, is today launching exclusively on FWRD. The emerging brand, founded by Ohad Seroya, offers predominantly gender-neutral garments in unisex, feminine and masculine designs, featured on the collection’s campaign face: model and activist Teddy Quinlivan.

Last March, Seroya and his husband Aviad Klin (who are also the cofounders and creative directors of the women’s label Retrofête and managers of the multilabel Mint Showroom) were quarantining in Miami when the idea of a new contemporary, gender-neutral label with a social conscience and feel-good mentality sprang to Seroya’s mind. 

Teddy Quinlivan for Ser.O.Ya 
Courtesy photo

“Ser.O.Ya came to life while we were in lockdown in the spring, I saw the world changing and hurting around me. I wondered about ways I could help beyond the pandemic, as a designer, as a leader. This was my most authentic way to do it — creating clothing that has soul, that spreads good energy and supports many causes that are important to me and my team. We’re not just here to change the world — we want to empower people to smile, to wear themselves and let their confidence shine through,

The 15 Best Straight-Leg Jeans and How to Wear Them

While skinny jeans will never actually be out of style, there are a range of fresh, non-skinny silhouettes that continue to rise in popularity. Yep, we’re talking about styles like flared denim but also a recent favorite amongst the fashion and celeb world: full-length denim. This cut is in a straight fit, typically comes in a lighter wash, and bunches just slightly on top of the shoes. You may remember Hailey Bieber’s ensemble featuring the Khaite full-length jeans.

Sure, this silhouette is a far cry from the cropped skinny and straight jeans that we’ve been wearing over the last few seasons, but this is one denim style that will be that forward spin to any outfit in the 2020s. We bet the chicest people out there will give these jeans a whirl with pointed ankle boots now or low-heel strappy sandals when the temperatures start to warm up. To highlight this must-try denim trend further, we rounded up how fashion people are wearing full-length jeans now and how they turned up on the runways. Keep scrolling for more and to shop a few pairs as well.

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