MILAN — Gucci is championing regenerative agriculture, tackling climate change and going beyond its commitment to total carbon neutrality.
During the virtual World Economic Forum in Davos, Marco Bizzarri, president and chief executive officer of Gucci, will unveil today the company’s nature-positive strategy, called “Natural Climate Solutions Portfolio.”
Accordingly, Gucci will help protect and restore critical forests and mangroves, while also investing in regenerative agriculture within its supply chain.
“The evolution of our strategy incorporates a series of clear climate actions that will continue to prioritize reducing our emissions and drawing down CO2, which allows us to maintain carbon neutrality across our entire supply chain. At the same time, we are investing in regenerative agriculture as an important pillar of our approach,” Bizzarri said.
“Led by science, Gucci’s new Natural Climate Solutions Portfolio protects and restores important ecosystems that mitigate climate change, while providing lasting biodiversity and climate benefits for years to come. We want to be part of the solution for nature and climate by mainstreaming practices and systems that will transform nature from being a victim of climate to becoming an actor to change climate, which will ultimately determine the future of our planet,” concluded Bizzarri.