PARIS — It was another hybrid fashion season in Paris, with a mix of live shows — with no audiences — and video presentations, but brands still managed to deftly relay their artistry through the screen.
Retailers expressed enthusiasm for the efforts, and the clothing, sensing an underlying streak of optimism amid the upheaval.
“We typically expect quite a bit of artistry in Paris, and it came through this season, in spades,” noted Justin Berkowitz, men’s fashion director for Bloomingdale’s.
Trends ran the gamut from sturdy outerwear for braving the elements to comfortable knitwear for elegance at home, and new must-haves included dressing gown coats, knit polo shirts and varsity jackets.
“Even if the shows are digital, you can still feel the creativity of the fashion shows even stronger, and pushed further,” said Laurent Coulier, menswear offer and buying director for Galeries Lafayette.
“I think the brands have had longer to anticipate this new way of working under the digital landscape and really understood how to make it work for them and their brand identity,” added Dean Cook, head of men’s wear buying at Browns.
Collections from Dior, Louis Vuitton, Loewe and Dries Van Noten racked up the highest mentions