Beyoncé: Ice Princess.
The third iteration of the collection is designed to bring the street to the slopes with an assortment of apparel, footwear and accessories that blend alpine-inspired elements with classic streetwear references.
The size-inclusive collection is intended to inspire “creativity, individuality and imagination” in its wearers, according to the partners. Think faux sheepskin and performance towel terry materials that add texture to a range of cozy pieces. The collection also introduces a new Ivy Park monogram on some of the apparel and accessories, while others sport a playful ski tag print.
The collection includes five new styles of shoes including an update to the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers as well as a brand-new Super Sleek Boot.
This time around, Beyoncé will be joined in the campaign for the collection by a diverse group of buzzworthy names including Hailey Bieber, record label executive and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray and Kyla Coleman.
The campaign also advances the brand’s “This Is Your Park” mantra. Beyoncé came up