Anine Bing Launches Anine Bing Sport – WWD
Anine Bing has stepped into athleisure.
Aptly titled Anine Bing Sport, the Danish-born and Los Angeles-based designer is launching her first women’s collection in the category.
“It’s something I’ve been dreaming about for a few years now,” she said over the phone. “The timing had to be right, and it couldn’t be better timing than now, I feel like. First of all, people are spending more and more time at home, and they need comfortable but still fashionable things to wear and work out in.”
Many designers are turning to athleisure and activewear, reportedly the best-performing retail categories amid the coronavirus pandemic. For Bing, the new collection is very much in line with her overall aesthetic of creating modern, ready-to-wear essentials, a mix of European and Americana-influenced pieces.
While designing the new looks, Bing was inspired by ’90s paparazzi shots of the late Princess Diana. In the photographs, which regularly circulate on social media, the cultural icon pairs oversize sweatshirts with biker shorts. (“She had the best style, I think, and was so good at mixing different elements,” said the designer.)
Versatility was important to Bing, offering sweat-proof fabrics to work out in and “chic but comfortable” pieces to
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