Heritage outdoor outfitter Filson has tapped Paolo Corinaldesi as chief executive officer.
The sixth ceo in the Seattle-based company’s 124-year history, Corinaldesi joins as part of his role with WP Lavori, the international apparel brand licensee, distributor and retail group, where he served as global strategist. WP Lavoli made a multimillion-dollar investment in Filson in 2020, acquiring 10 percent of the company, to partner with Bedrock Manufacturing Company, the parent company of Filson.
“WP Lavori identified Filson as a brand with universal appeal. Even in a year like 2020, Filson proved its resiliency, with double-digit e-commerce growth amid a global pandemic and economic crisis,” Corinaldesi said.
Heading into 2021, the ceo said the brand is in a great position, “thanks to the leadership of Tom Kartsotis and Alex Carleton [founder of Bedrock and chief creative officer of Filson, respectively], who have built a phenomenal foundation for our business.” In the immediate future, he said the brand plans to invest in e-commerce and retail locations, with new customer acquisition earmarked as a priority.
“We also see a huge opportunity with international expansion,” he said. “WP Lavori’s investment in Filson brings us the ability to tap into the European market, as they