For Charlotte Casiraghi’s first ads as brand ambassador for Chanel, what better backdrop than her native Monaco? The tiny principality is a byword for glamor, and has served as a setting for movies including “To Catch a Thief” and “GoldenEye.”
Photographers Inez van Lamsweerde and Vinoodh Matadin shot the royal by day and night, in black-and-white and in color, for the spring 2021 campaign, which broke on Friday.
The cinematic settings range from a bedroom to a swimming pool, with locations including La Vigie, a villa in nearby Roquebrune-Cap-Martin that was long rented by former Chanel creative director Karl Lagerfeld, a close friend of Casiraghi’s mother, Princess Caroline of Monaco.
“Staging the set-ups in similar locations both at night and during the day was the starting point for this series in which Charlotte fluctuates between dream and reality,” the photographer duo said in a statement. “Charlotte has a mysterious quality, a push-pull duality that emphasizes our play on the merging of reality and dream.”
Chanel revealed in early December that Casiraghi would join its roster of ambassadors, which includes Kristen Stewart, Marion Cotillard and Lily-Rose Depp. In a video unveiling the partnership, Casiraghi praised Chanel’s current