Beauty packaging suppliers are swiftly pivoting to fulfill new consumer calls for because of the coronavirus pandemic, from requests for extra sustainable and hygienic affords to extra compliant options for e-commerce, as that channel booms.
Final 12 months and the beginning of 2021 have been extremely difficult, with nation lockdowns main to provide chain stoppages plus uncooked materials shortages — together with for plastics — and skyrocketing costs, among the many numerous woes.
Suppliers’ enterprise has not normalized, however it’s functioning higher right now, pushed by quite a few phenomena.
“The secular traits that occurred pre-COVID-19 had been solely accelerated by the pandemic,” mentioned Dan Wolfe, senior vice chairman of enterprise improvement at Cosmopak.
Sustainability is the largest focus now.
“Each transient is asking for a sustainable answer,” mentioned Eric Firmin, president of HCP Packaging France.
“The pandemic has actually pushed CSR into the middle of discussions,” agreed Aude Charbonneaux, CSR supervisor at Albéa. “There is no such thing as a assembly with prospects that isn’t round sustainability.”
“This 12 months, we will see that manufacturers are actually shifting their curiosity to getting extra circularity and specializing in recyclability,” continued her colleague Cathy Nicolay, product supervisor at Albéa.