Liza Koshy Launches Fabletics Line – WWD
Liza Koshy’s first business venture in fashion was during her high school days.
“I used to sell T-shirts instead of studying for the SATs,” the entertainer said with a laugh.
It’s a story she has yet to share with the world: “I would buy a bunch of T-shirts from someplace and cut out holes and designs in the back and sell them for 20 bucks a pop in the bathroom between classes.”
For Koshy, the launch of her activewear collection, a partnership with Fabletics out Jan. 1, is a “full-circle moment, especially to have a set and leggings that have cutouts in them”.
Koshy has many roles as a content creator and comedian — rising to fame on Vine, then YouTube and more recently in Hollywood as an actress in Netflix’s “Work It” and television host for Nickelodeon’s revival of “Double Dare.” She has 18.7 million Instagram followers and 17.8 million YouTube subscribers.
“I’ve always loved designing,” she said, calling from Texas where she’s home for the holidays. “I’ve always loved stepping into roles and characters. What helps you do that is what you’re wearing, the costume that you’re wearing, and the confidence that comes with it.”
As a runner,
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